Fed up with "Christmas"!

Am I just very old grumpy (probably yes) but it is only the 16 of November and I am already fed up with the secular world's idea of Christmas. The battle of the best TV Ad, the plethora of Christmas supplements proffering a bewildering array of possible gifts that will give the recipient everlasting happiness and joy, at least until they have finished unwrapping them. Is this really what it is all about? I used to think that a pregnant woman giving birth had something to do with it, judging by the mass media I am sadly deluded.